ROKA x MFF

ROKA and Machines For Freedom collaborated to create a limited edition Oslo and GP-Series sunglass model. With a fun pattern already chosen, I helped create a fun and fresh look and feel that merged the two brands. As biking is a typically a male dominated sport, this collaboration sheds a fresh and fun light on women in biking, and welcomes more women into the sport.

Working at Roka Studios I helped create the photography direction before the photoshoot as well as create a new look and feel for the collaboration of the brands. With this new identity system I worked to create email campaigns, and web design for Roka’s website featuring the products.