Hello Sunshine
Hello Sunshine is a media brand founded by Reese Witherspoon, anchored in storytelling, creating, and discovering content that puts women at the center of the story. Hello Sunshine tells stories that shine a light on women in the form of podcasts, film & TV, short form video, and social content.
Working as an in-house designer at Hello Sunshine, I took part in designing all of Hello Sunshine content. In a lean creative team of 2, the art director and I wore many hats and built Hello Sunshine creatively from scratch. Some things I accomplished there include: Social content creation and design for 3 social accounts; digital design and branding for Hello Sunshine and it’s umbrella projects (books, podcasts, etc); Graphics packages for Hello Sunshine original TV shows; Experiential design with Reese’s Book Club and brand partners; packaging and strategy for Reese’s Book Club; and much more!
DIGITAL DESIGN / GRAPHICS PACKAGES / BRANDING / PACKAGING / SOCIAL CONTENT CREATION / EXPERIENTIAL
Original Social Content Creation & Design:
UI/UX Website Design:
Hello Sunshine Podcast Branding / Digital Assets:
Merchandise & Packaging:
Hello Sunshine Original TV Show:
