UI/UX & INTERACTIVE DESIGN
APPLE
IPHONE
iPhone 14 Pro
I worked as an interactive designer with the launch team to create the website for the launch of iPhone 14 Pro. This year’s iPhone was a massive leap in technology and included a new way to interact with the camera cutout in the glass and an powerful upgrade to the camera.
We translated the epicness that was the new iPhone 14 Pro through massive type; showing hardware specs ultra close and at wild angles; and included space-like themes to tie the message together. We also integrated an all new side scroll which had never been used on other iPhone’s on the Apple website. It was a huge and leap of faith to ask users to interact with the website in a way they haven’t before.
All work done was while I was a contractor at Apple through Aquent.